Adam Miszczak · Enterprise SEO, GEO & AI Search
Enterprise SEO and AI Search at scale
I help international e-commerce and marketplace organisations solve complex search and product discovery challenges, connecting technical SEO, cross-functional delivery, engineering and emerging AI search systems.
Since 2018, I have worked at the intersection of SEO and technology. I combine technical investigation, structured research and automation with the practical realities of improving complex digital platforms.
Areas of expertise
Enterprise technical SEO
Crawlability, indexation, rendering, large-scale site architecture and technical diagnostics. I investigate how search systems interact with complex websites and what affects discoverability at scale.
International e-commerce SEO
Search visibility across large product catalogues, international markets and marketplace environments. My focus includes product discovery, structured data, Google Merchant Center and consistency of product information across systems.
GEO and AI Search
Research into how AI-powered search experiences access, interpret and present information. I explore retrieval, citations, product discovery, AI Overviews and practical ways to evaluate emerging search capabilities.
Cross-functional SEO delivery
Connecting SEO requirements with Product, Engineering, Infrastructure, Security, Legal and other stakeholders. I structure complex initiatives, identify dependencies and translate technical findings into clear priorities and implementation requirements.
Programming, automation and AI evaluation
Using programming, APIs, data analysis and automation to investigate technical problems, improve repeatable workflows and evaluate emerging AI capabilities. My engineering background supports practical problem-solving.
From technical evidence to practical decisions
Complex SEO challenges rarely exist in isolation. A change to a large e-commerce platform may involve several teams, technical dependencies, operational constraints and competing priorities. Identifying the issue is only one part of the work.
My approach connects investigation with implementation:
- Understand the system: investigate how search engines and AI-powered platforms access and process information.
- Identify priorities: distinguish material issues from lower-impact findings and unsupported assumptions.
- Align stakeholders: translate technical requirements into clear actions for the teams involved.
- Validate the outcome: use evidence, testing and monitoring to understand whether an improvement works as intended.
The objective is to make search improvements technically sound, practical to implement and maintainable across complex environments.
Research, experiments and technical insights
I publish research and practical analysis on enterprise SEO, international e-commerce, GEO, AI Search, product data and automation. I distinguish documented capabilities from observations and hypotheses, explain methodological limitations, and focus on conclusions that can support better technical and strategic decisions.
Read my latest articles · Explore my project history
Latest articles
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AI Training and Common Crawl: Eight Potential SEO/GEO Benefits
Common Crawl, training crawlers and product feeds offer different routes to AI visibility. Eight potential benefits for e-commerce, with evidence and limits.
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ChatGPT Referral Traffic Drop: Check Attribution Before SEO/GEO
A ChatGPT referral dip may reflect missing attribution, not lost visits. What the October 2026 UTM incident and staged fix mean for enterprise reporting.
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Google Search Central Live Barcelona: 10 Enterprise SEO and AI Search Questions
Ten questions from Google Search Central Live Barcelona, checked against Google's published guidance on AI Search, product data, crawling and measurement.
About my background
I have worked in SEO since 2018, alongside programming and technical projects involving data collection, browser extensions, APIs and workflow automation. That engineering background shapes how I investigate search problems: I look at underlying mechanisms, constraints and assumptions, and seek solutions that can be maintained over time.
Today, my focus is international enterprise e-commerce, technical SEO, GEO and AI Search, including how product discovery is changing.
Read more about me · Connect on LinkedIn
Let’s connect
I welcome conversations about enterprise SEO, international e-commerce, AI Search, technical strategy and complex cross-functional initiatives.
Adam Miszczak
Enterprise SEO · International E-commerce · GEO & AI Search · Engineering & Automation